Rose City Designers a gallery of freelance design talent in Portland Oregon
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Mike Johnson

Main Specialty:Identity/Branding
Other Specialties: Catalogs, Newsletters, Brochure Websites, Signs & Packaging
Business:Inkspot Graphics

Philosophy
I love brainstorming a marketing strategy that my client has never thought about (a great example of this is "Purple Cow, by Seth Godin).

What makes me different than other designers is that I think about the whole picture (brand marketing) and take the time to educate my client of how it can be beneficial for their company.

If my clients are not successful, I will not be successful.

Working Style
I like to meet face-to-face with my clients so that they know what they are going to get. I have a dynamic personality and I want them to see that I am excited about helping them.

I always recommend that potential clients start collecting materials that they like or competitors marketing materials to give me some kind of idea what they like or don't like.

I can send potential clients questionnaire packets for whatever project that they are going to work on to assist them.

Perfect Fit
Lasko Printing (Derek Lasko) in Portland, OR.

Our conversation started with "I need to update my website" and after our meeting he was committed into marketing his company to get more business. He opted to redesign a new brand, redesign on his website and wrapped up with creating a marketing calendar for the whole year. He has been a great client: honest, easy to approach and has a good business mind.

Inspiration
My family is pretty important to me. I have a wonderful wife and two daughters. I always give my father a hard time but he is the perfect role model.

I have been fascinated with telling stories of people that I meet and my clients. Everyone has a unique story to tell. My company blog is focused on sharing those stories.
 

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